STAND OUT
HOW TO
Why Your Identity Is Your Greatest Asset
This 4-Week immersive LIVE online program is for all creatives, artists and entrepreneurs who want to stand out to their ideal audience.
Participants will deepen their understanding of who they are, what they do, why they do it, and who they want to do it for and develop the skills to effectively communicate who they are online, on stage and any in any room.
Meet Your Coach: Lorraine Lawson
Lorraine Lawson is an author, speaker, vocal performance and career coach who has worked with Juno and Grammy-winning artists, as well as the cast of Schitt’s Creek. She has helped countless people elevate their craft and do what they love at a higher level.
She is deeply committed to supporting those who know they’re meant for more but feel stuck on how to stand out.
Through powerful storytelling and practical insight, Lorraine’s books and coaching programs help people move from dreaming about change to confidently taking action.
4-Week Immersive Program LIVE on Zoom
Wednesdays from 12-1:30pm EST
STAND OUT
HOW TO
Starts April 8th-April 29th, 2026
Week 1: Fill the Gap
April 8th, 12-1:30 pm EST
“You don’t need to be louder to stand out, you need to become clearer about who you are.”
Focus: Identity before Action
Participants Discover:
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Who you really are
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Where you are
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What you really want
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What you are committed to doing & becoming to achieve it
Outcome: A clear personal & professional vision for your future.
Week 2: How to Be Memorable
April 15th 12-1:30pm EST
"When you understand who you are, you can set out on a path to become unforgettable."
Focus: Personal Brand & Story
Participants Learn:
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How to stand out authentically
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How to tell your story
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How to communicate your message
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Why people should care
Outcome: A consistent brand visual & message.
Week 3: Have a Massive Impact
April 22nd 12-1:30pm EST
“Identity is the foundation of influence.”
Focus: Authority, Visibility and Impact
Participants Learn:
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How to grow your audience
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How to become a person of influence
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How to take responsibility for what you want to create
Outcome: Make a Plan That Works for You
Week 4: The Perfect Pitch
April 29th, 12-1:30 pm EST
Focus: Opportunity & Growth
Participants Create:
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The perfect 1-minute pitch
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A social content map
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A compelling personalized offer
Outcome: Deliver a confident pitch
