This live, 2-day immersive experience helps creatives, artists, and entrepreneurs uncover what makes them unique and communicate it with clarity, confidence, and impact.
LIVE ON ZOOM
Discover who you are, define what makes you different, and learn to communicate it with confidence - online, on stage, and in every conversation.
Meet Your Coach: Lorraine Lawson
Lorraine Lawson is an author, speaker, vocal performance and career coach who has worked with Juno and Grammy-winning artists, as well as the cast of Schitt’s Creek. She has helped countless people elevate their craft and do what they love at a higher level.
She is deeply committed to supporting those who know they’re meant for more but feel stuck on how to stand out.
Through powerful storytelling and practical insight, Lorraine’s books and coaching programs help people move from dreaming about change to confidently taking action.
2 Days - MASSIVE IMPACT
LIVE on Zoom
Nov 21st & 22nd, 2026 12-2pm EST
STAND OUT
HOW TO
Who You Are Changes Everything
This immersive two-day experience is designed to help you discover the clarity, confidence, and communication skills needed to stand out in today's world. Through guided exercises, practical frameworks, and real-world application, you'll define your personal brand, uncover your unique story, and learn how to communicate your value with authenticity.
Communicate with Conviction
By the end of the program, you'll have more than inspiration - you'll have a clear roadmap. You'll leave with a refined personal brand, a memorable elevator pitch, a simple content strategy, and the confidence to show up consistently, connect with your audience, and create meaningful opportunities.
THIS IS FOR YOU IF…
You know what you love to do and you’re ready to do it at a higher level. But there’s a gap between where you are and where you want to be.
Closing that gap isn’t about doing MORE. It’s about knowing how to express who you are so you attract the right people, help them understand the value of what you do, and create the impact you know you’re capable of
That’s what HOW TO STAND OUT is designed to help you do.
Whether you're:
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An entrepreneur or business owner who wants people to understand why they should choose you.
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A speaker or coach who wants your presence and story to be as compelling as your expertise.
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An author finding your voice and building an audience around your ideas.
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An artist or creative ready to express what makes you distinctive—in your work, your content and your conversations.
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Starting a new chapter and looking for a clear way to introduce who you are and where you’re going.
You don’t need to be a singer or have stage experience.
For more than 25 years, I’ve helped artists and performers discover what makes them distinctive and communicate it with conviction. That same work matters in a business meeting, on a podcast, in your public content and even in your first conversation.
In HOW TO STAND OUT, we’ll work on three things:
Clarity: What do you want to be known for?
Communication: How do you express your value so people understand and remember it?
Content: How do you turn who you are into things you can confidently show and share?
Bring what you’re working toward. We’ll put these ideas into practice.
