Books
Power of Performance
Become the Artist You Are Meant To Be
With the Skills and Strategies to STAND OUT!
In today’s music industry, talent alone is simply not enough!!
With thousands of songs released daily, and millions of talented singers on social platforms, the competition to get noticed has never been greater. BUT keeping an audience’s attention is even harder. Performers must master stage presence, audience engagement, and the psychology of live performance if they want to STAND OUT.
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The Artist's Guide To AI
Turning Prompts Into Purpose: How Using AI Can Amplify WHO You Are & WHAT You Do
Artificial intelligence is moving fast.
The question isn’t whether you’ll use it.
The question is whether it will dilute your voice or amplify it.
In a world flooded with content, automation, and speed, artists face a new challenge: how to stay human, authentic, and irreplaceable.
In The Artist’s Guide to AI, Lorraine Lawson, artist development expert and founder of Lawson Vocal Studios, shows creatives how to use AI as a collaborator, not a competitor.
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Articles
Recording Great Vocals
Canadian Music Spotlight
With well over one hundred thousand songs being uploaded on music platforms every day and the quality of the self-produced music being released increasing, it has never been more important to capture a unique and memorable vocal performance in order to truly stand out.
Why You Should Consider AI as a Collaborator
Canadian Music Spotlight
There has never been a better time in history to do what you love and attract your ideal audience but let’s be honest, it’s not easy.
The world has changed. The path to success isn’t a straight line anymore. There are no gatekeepers to go through, no fixed formulas to follow, no guarantees that talent alone will open the doors and certainly no magic formula to long-term success even with viral success on social.
What Makes You Successful
Canadian Music Spotlight
When you think of someone super successful, you may think of someone who has millions of fans, has made millions of dollars, has won awards, has worked with the best people, has done exceptional things, has seen spectacular places and have unquestionably achieved their goals and then some.
What Does It Take to Stand Out
Canadian Music Spotlight
The Biggest question for emerging artists has shifted dramatically from “How do I get the attention of the industry?” to “How do I get the attention of the right audience?”
The so called music industry ‘gatekeepers’ once carefully controlled who got signed, what songs were recorded and released, whose song got added to radio, and who went on tour. Those who made it through were few and far between.
News & Media
By Shinan Govani
Star vocal coach Lorraine Lawson has coached everyone from Alessia Cara to the cast of “Schitt’s Creek.” Her clients range in age from nine to 99. “My role is not to judge - my role is to teach,” she tells Shinan Govani.
By Manus Hopkins
"When you're working next to the top engineers in the world and the top producers in the world and the top producers in Canada, you get really goos at realizing what makes a singer unique," Lawson says. "To Establish the identity is more important than any technique."
By Lorraine Lawson
Every artist knows that in order to be sucessful they need to be memorable! There is an increasing pressure on the artist to develop themselves fully and completly, not just to write adn produce outstanding original music because that's a given.
Artist Development Intensive Workbook
By Lorraine Lawson
In the past, the main emphasis on the artist was to create the music and the record label or artist manager concentrated on how to market that music to the world. Today, artists are expected to build their audience from the ground up.
Exclusive to the LVS Artist Development Intensive Program